JOB PORTAL

Q. WHAT IS ON-LINE JOB PORTAL?

Introduction to Portal:-

Portals can link to information sources beyond the corporate firewalls, including internet news feeds, real time events (like stock quotes), calendars, jobs, news announcements & online discussion groups.

A portal is a destination site for users of a particular class. A portal is any site with a large number of visitors on which the primary focus was not to sell products. Many large portals are becoming full service e-commerce sites & many e-commerce sites are attempting to position themselves as portals.

Most individual see the portal as a non-commercial internet site, providing information or entertainment for them during their visit. The web users are smart & so they migrate to sites that can offer a more complex & relevant experience for them.

Meaning of Job Portal:-

Job portal is a major visiting centre for Internet users for seeking & finding out the jobs available for them.

Job portal is a single, web based interface to content data, aggregated & customized, based on the user’s profile, subscription & access. User can be internal & external.

E.g. Customers, Students, Partners, Employees, Suppliers, etc.


Features of Job Portal:-

1.Organize content by building a corporate topic hierarchy.
2.Create search capability by buying a high end search server & building a corporate on-line wide search site.
3.Create personal views for users by discerning user preferences & logging them into the directory.
4.Delivery dynamic content by buying software & building dynamic personal pages.


Case-study: - Monster.com

Monster launched in 1994 as the 454th website in the world. Monster was a true early entrant in the commercial world of the internet. The sites traffic more than 14 million unique visitors in June, 2002, puts it among the top 30 most visited sites & translates into a reach of 13.5% of all U.S. internal users.

By the first quarter of 2002, monster had 16.5 million resumes on file & more than 8,00,000 job listings. These provided a clear message of what monster could deliver good jobs, challenging careers & rapid advancement.

Monster is a good example of an on-line company that has succeeded by naming itself in both on-line & off-line environments. Monster offers employment services to job seekers & employers. For job seekers, monster aims to serve as a
“Lifelong Career Network”, offering not only job & resume postings but also chats, message boards & expert advice on career management.

For employers, monster provides value added solutions such as resume-skills, screening, resume routine, real time recruiting & resume updating, in addition to access to its database of more than 21 million job seekers.

Monster gets its early success because of its ability to go on-line through its advertising & in association with monster logo and a slogan “ALL THE HOTTEST JOBS AT ALL THE HOTTEST COMPANIES”.

The job posted on monster cover a wide range of industries and all levels of experience. Monster formed an alliance with MSN & a $ 100 million four year agreement with AOL to be the on-line service provider’s exclusive career information provider.

Monsters job portal or web site is performed there activities and actions in a number of areas including:

A. Customer focus
B. Specialization by entry level positions
C. Privacy screens
D. Privacy policies, etc.